Puma Enters Esports Space Via Apparel Deal With Cloud9

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Original article source: By Ben Fischer
January 14, 2019

Puma today will announce its first major esports move, an apparel deal with the tier-one team organization Cloud9. Puma becomes the official apparel and game-day pants/shoes provider of the Cloud9 League of Legends Championship Series team. The Puma logo will appear on the breastplate of the team’s jerseys, which are sold by We Are Nations via a league-wide apparel deal with Riot Games. “This deal gives us ability to be a part of more things our kids love, and that’s how our brand moves the culture forward,” said Puma Team Head of Digital Marketing Matt Shaw. “Cloud9 is really uniquely poised to help us do that.”

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