7Sports, the sports business unit of German mass media company ProSiebenSat.1, is launching a joint venture with eSports.com.
Each company will hold 50% interest in eSports GSA GmbH, and will co-manage a digital esports content platform for the German-speaking market.
Content from 7Sports’ weekly esports program, ran eSports, will also be shared on Esports.com’s platform.
7Sports, a sports business subsidiary of ProSiebenSat.1, has announced a new joint venture with community platform eSports.com. While continuing to broadcast live esports competitions and highlights on ProSieben Maxx, 7Sports will use eSports.com to distribute its digital content for the German, Swiss, and Austrian (GSA) market.
According to the announcement, both companies will hold a 50% interest in a new company, Esports GSA Gmbh, which will be jointly managed by Stefan Zant, Managing Director and COO of 7Sports, and Fabian Furch, CEO of eSports.com AG…