Electronic Sports Group Chairman Mike Sepso on Helping Brands Understand Esports

 Source: The Esports Observer

Source: The Esports Observer

More and more major global brands want to enter the esports space via advertising and sponsorships, but according to Mike Sepso, many of them just don’t know where to start. Esports is an unfamiliar space for many non-endemic brands, and they don’t want to make bad investments or produce inauthentic campaigns that are poorly received by fans.

Sepso has extensive experience in this space. He co-founded Major League Gaming (MLG) in 2002 and helped guide it into a competitive gaming leader before joining Activision Blizzard  in 2015, where he helped build the global partnerships team for the Overwatch League  (OWL) as a senior vice president. Since leaving in August, he has joined OWL team New York Excelsior  as a strategic partner…

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