Audi Bolsters Commitment to Esports by Sponsoring a Pair of FIFA Squads

Source: The Esports Observer

Source: The Esports Observer

  • Audi has signed a three-year sponsorship deal with German FIFA team Fokus Clan.

  • The brand has also partnered with 2. Bundesliga club FC Ingolstadt 04’s esports team.

  • The new esports deals come following the Audi logo’s removal from Astralis jerseys.

German automaker Audi has added a pair of soccer esports franchises to its portfolio of endorsement deals with FIFA  squad Fokus Clan and 2. Bundesliga club FC Ingolstadt 04’s esports team. 

As a part of a three-year deal with Fokus Clan, the Stark eSports-managed team will be provided a specially branded Audi Q7 e-tron car decked out with a PlayStation 4 for the next six months to promote the new partnership with a series of planned activities. Additionally, Audi’s logo will be displayed on team apparel and its social media. Audi joins Fokus Clan as the team’s second sponsor, following German potato and kettle chip company funny-frisch….

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