Understanding Content Rights in Esports

 Source: Esports Bar

Source: Esports Bar

The global sports media rights business is valued at more than $40 billion this year, representing 25% of professional sports revenues. Esports, consisting of more than a thousand individual leagues, events, and championships, is expected to generate close to $100 million in media rights deals this year and $400 million in 2021. The share of esports revenues related to the trade in content rights will grow from 18% this year to 24% in 2021, making it the fastest-growing revenue stream in the esports ecosystem.

One of the youngest sports leagues to gain mainstream acceptance, the UFC, shares some historical similarities with esports and could point us to the future of esports media rights and content distribution…

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